The 2022 Distinguished Achievement Award (aka Gold Franny) of the
International Franchise Association was awarded to Cassie Gerety. This prestigious award rewards excellence
among franchisees for operational excellence, audit scores, community involvement, store safety, and team
member morale.
Cassie was born and raised here in Midland, Texas. She started working at Domino’s as a Delivery Driver back
in 1995. She worked her way up through the ranks being a shift leader, Store Manager, Supervisor, Operations
Director and now is the majority owner and franchisee for the 24 Domino’s stores. Cassie’s stores are located in
Midland, Odessa, Andrews, Big Spring, Monahans, Fort Stockton, Pecos, Seminole, Snyder, Sweetwater, and
Abilene, Texas.
Cassie said, “I cannot say how humbled, blessed and overwhelmed I am to have been chosen to receive such an
award. The truth is that an award cannot be achieved without an amazing team from top to bottom! So, as I
accepted my first award as a franchisee with Domino’s Pizza, I did so on behalf of all my amazing team
members who make it happen every day with pride and integrity.”
In addition to the Gold Franny Award, Cassie Gerety was also notified that she has the 2022 National General
Manager of the Year working for her organization! Noah Sellers received the highest most distinguished
recognition you can ever get at Domino’s Pizza, The U.S. General Manager of the Year. Noah and his team
provide amazing service and product at the Briarwood location in Midland.
“I would also like to thank my husband, mentor, and business partner Jim Gerety, for always having my back
and always supporting me and our team. I thank my family for helping and supporting me as I grew at
Domino’s and became the majority owner in the 24 stores Domino’s franchise locations. I want to express my
undying appreciation to my team of over 600 employees for their hard work every day that has allowed
Domino’s to be the #1 Pizza in the Permian Basin and what made this Gold Franny award possible. And,
finally, thank my customers who have a lot of restaurant choices, and select my business to order their meals
from.” said Cassie.
About Domino’s Pizza®
Founded in 1960, Domino’s Pizza is the largest pizza company in the world, with a significant business in both
delivery and carryout pizza. It ranks among the world’s top public restaurant brands with a global enterprise of
more than 20,000 stores in over 90 markets. Domino’s had global retail sales of over $17.5 billion in 2022,
with over $8.7 billion in the U.S. and nearly $8.8 billion internationally. In the first quarter of 2023, Domino’s
had global retail sales of over $4.1 billion, with over $2.0 billion in the U.S. and nearly $2.1 billion
internationally. Its system is comprised of independent franchise owners who accounted for 99% of
Domino’s stores as of the end of the first quarter of 2023. Emphasis on technology innovation helped
Domino’s achieve approximately two-thirds of all global retail sales in 2022 from digital channels. In the U.S.,
Domino’s generated more than 80% of U.S. retail sales in 2022 via digital channels and has developed several
innovative ordering platforms, including those for Apple CarPlay, Google Home, Amazon Alexa, Facebook
Messenger, and more.
